Can Mondays be the new Fridays?

A diagram charts use of the phrase "is the new" throughout the year 2005.

The Diagram

Here's an infographic map from thediagram.com that charts any number of occurrences of the ubiquitous marketing buzz phrase "is the new" from throughout the year 2005.

Among them: South Korea is the new Hong Kong, nepotism is the new polio, Samsung is the new Sony, RSS is the new WWW, Karl Lagerfeld is the new Steve Jobs, and cocoa is the new red wine. (No, it isn't.) Tuesday is the new Thursday, but everybody knew that already. And knitting is apparently the new rock 'n roll, a trend which thankfully appears to have disappeared with 2005. No offense to hardcore knitters, but the "I'm going to knit because it's so ironically cool" thing just didn't float.

At the center is a sort of vortex composed of everything that's supposed to be, naturally, the new black. Click here for the big version.

(Via Information Aesthetics)

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