Do children still enthuse about cars? Toyota is hoping they'll become future buyers with the Camatte, an EV concept showing this week in Tokyo.
Named for the Japanese verb kamau (to care), the Camatte is designed to prompt tykes to care about car ownership. The seats and pedals can be adjusted so that kids can drive while an adult in the back seat helps with steering.
It won't be road-worthy, however, and is designed for use on go-kart tracks and other private facilities, with a top speed of 25 mph. Can that really rev kids up?
It's 8.8 feet long and 4.2 feet wide. It seats three and has "easily removable and installable body panels" for customization, according to the automaker.
That's meant to help kids learn about cars.
"A simple body structure has been adopted to spur interest in cars within families by providing an opportunity for parents and children to directly handle vehicle components while developing an understanding of the structure and workings of motor vehicles," Toyota said in a release.
The Camatte will be on display this week at the 2012 International Tokyo Toy Show.
There's no word on a possible release date, but I can see parents fighting their kids for driving time with this one.