Cadillac downsizes SRX in bid to grab more sales

Automotive News reports on the new 2010 Cadillac SRX.

Automotive News

If size matters, the redesigned 2010 Cadillac SRX should hit the sweet spot occupied by the highly successful Lexus RX series.

The new Cadillac crossover seats five, like the RX, and is a mere 4 inches longer than Lexus' No. 1 seller. The SRX also has front-wheel drive, like the RX. All-wheel drive is optional.

Once asked why the current generation SRX wasn't successful, General Motors Vice Chairman Bob Lutz blamed the vehicle's size--it is too big and it seats seven. The 2010 SRX is about 5 inches shorter than the 2009 model, and seating is reduced by two.

The SRX picks up on styling cues seen on the Cadillac Provoq concept, shown last year in Detroit. The 2010 SRX has a wide stance, minimal overhang, and wheels pushed to the corners. At the front, the SRX has a multipiece shield grille and vertical-styled headlamps.

The SRX will be the first Cadillac in recent years without a V-8 option. The V-8 fell victim to upcoming fuel economy regulations and unpredictable gasoline prices. Two new direct-injection V-6 engines are available: a 260-hp 3.0-liter is standard, and a 300-hp turbocharged 2.8-liter V-6 is optional. Cadillac says the 2.8-liter V-6 will have the feel of a V-8 without sacrificing fuel economy. SRX sales begin in the second quarter of this year.

(Source: Automotive News)

 

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