BuyYourFriendaDrink describes itself in a press release as an "automated sampling solution for the beer, wine and spirits industry," but don't let that fool you. It's really a way for you towhen you lose bets to them.
You pay up, your friend gets a text-message or e-mail code that the bartender enters into the system, and your friend gets a drink. The company alsoand does sponsored "sampling" campaigns with beverage brands.
Financial terms of the deal were not disclosed, but we assume there was a toast involved.