If consummated, the proposed acquisition could eliminate issues regarding what BEA will do for growth while furthering Oracle's years-long effort to consolidate as much of the software industry as possible under its own roof.
"Oracle's...offer to purchase BEA Systems provides a logical conclusion to the questions surrounding the future of BEA," Technology Business Research analyst Stuart Williams said Friday after Oracle announced its proposal. "Oracle can integrate the BEA technology directly into the core of the Oracle stack, strengthening it, while at the same time removing a competitor and adding close to $1.4 billion in annual revenue to its coffers."
Oracle's offer, made in a Tuesday letter to BEA's board of directors, is a 25 percent premium over BEA's closing price Thursday of $13.62. BEA's shares surged 33 percent, or $4.49, to $18.10 in morning trading Friday.
BEA rejected the offer Thursday. "It is apparent to our board...that BEA is worth substantially more to Oracle, to others and, importantly, to our shareholders than the price indicated in your letter," William Klein, BEA's vice president of business planning and development, said in a letter to Oracle that BEA made public on Friday.
The fact that BEA's stock has risen well above Oracle's offering price indicates that Wall Street expects the company could sell for more. And given that BEA has adopted a shareholder rights plan--known better as the "poison pill" that makes hostile takeovers much more difficult--BEA has some bargaining leverage in discussions with buyers.
BEA, based in San Jose, Calif., has been under pressure from rivals including IBM, Oracle and a variety of open-source software projects and has long been considered a takeover target by Oracle and others. Despite introducing new product lines, new license revenue has been tepid or has declined over the past two years. Meanwhile,
Oracle rose to its current position of power through sales of its database software, but the company has been expanding by buying other makers of so-called enterprise software used to run the operations of large businesses. In 2004, it won ato . In 2006, it . And this year, it .
BEA's most widely used product today is its WebLogic software for running Java programs such as stock trading applications on servers. It competes directly with Oracle's Fusion suite of middleware, a term that refers to software that's used as a foundation for other applications.
But Redwood Shores, Calif.-based Oracle has shown a willingness to allow competing products into its portfolio as long as they're more successful than its own, as was the case with those of PeopleSoft and Siebel.
Oracle is one of the leaders in a software industry consolidation race. Other contenders include
SAP's planned acquisition and the prospect of more may have helped spur Oracle into action, RedMonk analyst James Governor said. "Oracle can't afford for BEA to fall into SAP's hands," he said.
and , but the bulk of its revenue still comes from its core Java products.
One wild card for Oracle is open-source software, a movement that has seen growing traction and has expanded from the lower operating-system level to business software. Open-source software is freely available, collaboratively developed and often sold in the form of service subscriptions. It poses a long-term threat to the proprietary software at the heart of Oracle's business.
Another challenge is the movement to offer software as a service, in which customers tap into business applications over the Internet rather than run them on their own. Oracle is trying to expand in this direction, but it's not as high a priority as at rivals such as Salesforce.com that specialize in the approach.
CNET News.com's Martin LaMonica contributed to this report.