Burger King's secret cameras stun customers
In an intriguing twist on its "Have it Your Way" strategy, Burger King in Brazil secretly takes customers' pictures and prints them on the wrapper of their own individual burger.
Surveillance cameras can be such a menace. We never really know these days whether someone is spying on us doing intimate, personal, but often necessary things.
Burger King in Brazil decided that, perhaps, a little surveillance might go a long way to create a large amount of customer loyalty.
You might think that their promise that you can "Have It Your Way" would not be entirely conducive to the use of secret cameras. However, in a very nifty and personal touch, they photographed customers secretly while they were ordering their burgers and then printed the customers' pictures on the wrapper.
I can imagine this interesting procedure might have slowed service just a fraction.
But the pleasure that people experienced on seeing their own face covering a large slab of pleasantly greasy meat, possibly defrosted bread and the condiments of a distant chef shows that the personal touch is, without question, very much alive.
Just imagine how many people would leap beyond the boundaries of their local Apple store, if, when they picked up their brand new delectable iPad, it came with their own picture on the box.
Or might that suggest the iPad actually has a camera?