Bulgari enters arena of phone fashion
Gladiator battle ahead
Of all the brands on the fashion world's A-list, Bulgari has always seemed to stand apart. You've got to admire a company that insists on using the Latin spelling of its name (BVLGARI) hundreds of years after the language was pronounced dead .
So we think it's noteworthy that the storied Italian purveyor of luxury goods has joined the hypercompetitive fray of. Bulgari's version is detachable, turning into a cube pendant of palladium when the handset is separated from the black calf leather strap, according to Sybarites. (Who says luxury accessories aren't practical?)
No pricing has been disclosed, but fear not: We're reasonably sure that this item will fall short of thewe've seen on other straps. Maybe.