Bugatti roars into the toaster business

It's the hot new designer gadget of choice.

Forget about phones and MP3 players--the next designer gadget is the toaster. And leading the way to branded nirvana are, of all things, sportscar dynasties.

Porsche joined the fray with a brushed-aluminum model that looks good enough for the track, and now Bugatti has gotten into the act with an appliance of its own. True to its exacting nature, Bugatti has included "six browning-control options" for its "Volo" toaster, Gadgetizer says, with especially wide slots to accommodate different sizes of baked goods. But it's the red Italian flair that drew us to it, of course.

Unfortunately there's no indication that it will make pirate toast. But at least we haven't found any signs of Sanrio--yet.

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