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Bubble Guru: Video pop-ups reimagined

Annoying or genius? We're still on the fence about this video pop-up service.

Josh Lowensohn Former Senior Writer
Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.
Josh Lowensohn

We got the tip today about a brand new service called Bubble Guru. Its goal is simple: to give your blog or Web site visitors a short pop-up video message that runs and closes without any user interaction required. You can also record and send message to friends via e-mail. For viewers, there's no escape--the talking bubble will follow them as they scroll down the page.

Annoying and obtrusive, yet compelling CNET Networks

The service is by no means a full-fledged video blogging tool; it falls into a strange subcategory between video messaging and a pop-up advertisement. It's also a little early in development, offering no way to save and track the messages you've created. For now the service is free, but a paid subscription version is on the way for about $10 a month.

We thought long and hard about the usefulness of this for the casual user. In truth, video embedding services from YouTubeor Viddler is much more user friendly. Users can turn those videos on and off at their discretion and pass any interesting ones along to a friend. That, however, isn't the point of Bubble Guru. This service is all about grabbing your attention, which it does very well. We've embedded one for you: to see what it looks like, click "read more" below.