As product names go, BCM7445 is as boring as it gets. But if you want better video, the Broadcom chip might get you excited.
That's because the processor, designed for Net-connected video devices and announced at the CES show today, is among the earliest to support a (High Efficiency Video Coding). It's the successor to the very widely used H.264, aka AVC and MPEG-4 Part 10.
H.265 brings two notable features. First, it can, in principle either improving streaming video at the same data rate or reducing network usage at the same quality. Second, it supports UltraHD video (also called 4K), which quadruples the number of pixels for larger displays.
Broadcom's chip maxes out at a resolution of 4,096x2,160 pixels at 60 frames per second, the company said. Conventional HDTV uses resolution of 1,920x1080 pixels.
The ARM-based quad-core processor also can run applications, handle gigabit networking, and decode up to four simultaneous streams of video. Broadcom declined to share pricing for the chip, which is built on a 28nm manufacturing process.
Samples of the chip are available to prospective customers now, but high-volume shipments won't begin until 2014.
One of H.265's notable challengers is. With VP8, Google has offered a video encoding-decoding (codec) technology that's doesn't require patent royalty payments. H.264, which was available well before VP8, enjoys broader usage in the electronics market, though, reaching from Blu-ray discs to videocameras.