Brits go bonkers for cheap iPhone 4 price plans
The U.S. wasn't the only place that saw iPhone 4 madness last week. Go inside the mind of the British Apple fanatic as the new device hits--with six carriers to choose from.
Blimey, last week was an iPhone 4-filled week over at CNET UK. Not only did we publish our full and frank , , and document the , we're still reeling at the crazy-low iPhone 4 price plans that Hutchison-owned carrier "3" announced for the U.K. market.
A brand spanking newcosts British customers the equivalent of just $149 (99 British pounds) including sales tax when signing up to a $45 (30 pounds) per-month, 24-month contract. That's a total expenditure of $1,233 (819 pounds) in total, with 1GB of data per month thrown in for good measure.
These Tesco Mobile (Tesco is a British supermarket chain--think Wal-Mart but with more tea and crumpets).aren't exactly news to Apple-loving Brits. Although for many years the iPhone was exclusively available to customers who signed up with U.K.-based carrier O2, the floodgates are now open, with British consumers currently being offered a choice between six different carriers--O2, Orange, Vodafone, 3, T-Mobile, and even
With choice for consumers comes market competition. British customers have a choice of 12, 18, and 24-month contracts, along with pay-as-you-go plans. And they're priced competitively too.
If you fancy whipping out your calculator and working out exactly how the U.K. compares with the U.S. when it comes toprices, you can see how the stack up at .
If you really want to get inside the mind of the British Apple fanatic, below is a video diary of the midnight queue for theon Regent Street in central London. Not only can you witness one brave reporter's swift descent into madness, it all happens to the sing-song tune of the quaint British accent. You guys like our accents, right? Right?!