British Airways lofts spectacular four-letter retweet

For reasons that seem entirely unclear, British Airways retweets an expletive-laden tweet that is critical of, well, British Airways.

Screenshot: Chris Matyszczyk/CNET

Sometimes when people send me an abusive, ignorant tweet, I retweet it.

Because, well, it seems somehow the right thing to do to make them feel better.

However, I am not Britain's flagship airline, with customers whose sensibilities are touchy at best.

Please feel the pain, therefore, of British Airways, which today retweeted this: "@JoeLadd @British_Airways F*** You. F****** cancelling my flight! #bunchofc***s"

That's a partial quote. As if the fusillade of four-letter phrases wasn't enough, the retweeted tweet topped it all off with a racial epithet.

It seems entirely unsurprising that others who follow BA spotted this disgruntled, nasty thing before the airline did. And so it became legend, with a legion of fast-fingered Twitter users posting screenshots of it.

When the airline finally did notice, it offered this tweet: "Apologies for the last RT. We are sorry for any offence caused and are investigating how this may have happened."

I have contacted British Airways to see whether it has made any progress in its investigation.

This peculiar faux pas is a little different from the corporate usual. Previous cases have involved Twitter account operators accidentally sending personal tweets on their corporate account.

For example, this, from the Chrysler Twitter feed : "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive."

Or this from Microsoft : "@RBReich your granddaughter's level of discourse and policy > those of Ann Coulter."

Sky News is reporting that the British Airways account may have been hacked -- a very Weinerian offering . If that is the case, control must have been regained very quickly.

The original tweet was first retweeted by a friend of the sender -- a friend with the Twitter handle Asian Ronaldo -- who added the racist humor prior to the second, British Airways retweet. He seemed to be enjoying the mess.

He tweeted: "thank you @British_Airways i gained 4 followers."

And then, perhaps, he changed his mind about the fun. For his Twitter account appears to have disappeared.

 

Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

HOT ON CNET

Want affordable gadgets for your student?

Everyday finds that will make students' lives easier: chargers, cables, headphones, and even a bona fide gadget or two!