Brightcove eyes iPad's Flash void with HTML5

The new Brightcove Experience for HTML5 allows customers to publish video for devices like Apple's iPad, iPhone, and iPod Touch.

Apple iPad
Apple's iPad hits stores on Saturday. James Martin/CNET

Brightcove, an online video platform provider, is looking to fill the Apple iPad's Flash void with HTML5 video.

The company on Monday announced the Brightcove Experience for HTML5, which allows customers to publish video for devices like Apple's iPad, iPhone, and iPod Touch (Brightcove blog, statement, background).

There's a big scrum over video formats highlighted by the back-and-forth between Apple and Adobe Systems over Flash. Meanwhile, Google is pushing HTML5 for video. Toss in H.264 as a standard and things can get messy for video publishers.

Read more of "Brightcove aims to fill Apple iPad's Flash void with HTML 5" at ZDNet's Between the Lines.

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