Brick by brick: Lego pieces together electronics business

Lego and Digital Blue have joined forces to put out budget-priced, Lego-branded gadgets later this year.

You can't take the Bionicle Lego camera apart--but it would be fun if you could. Lego/Digital Blue

In a brilliant marketing move, Lego and Digital Blue have partnered to bring out Lego-branded kid's tech products. The line, which is due to launch this summer, will include digital cameras, MP3 players, video cameras, and walkie talkies. There's also talk of Lego boom boxes and clock radios.

Yes, it would be fun if kids could build their products themselves with a kit, but the bricks in these gadgets aren't designed to be pulled apart and rebuilt. That's probably a good thing, but a little customization would be cool.

No word on the exact pricing for the various devices--or what products will be available at launch--but the press release says they'll range in price from $20 to $60. Geared to preteens (7- to 11-year-olds), the Bionicle digital camera (pictured) will be stocked at Toys R Us this fall. Personally, I think they should gear it more to the 4- to 6-year-old crowd. All the preteens I know want real digital cameras.

(Via Engadget via

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