What would you do if you saw an ice cream truck with a giant boob--nipple and all--on its roof?
You'd probably do a double-take. Then, tell your kids to stay away because they can't buy ice cream from it. It's not an ice cream truck, after all. It's The Milk Truck, an on-call mobile breastfeeding vehicle that performance artist and mom Jill Miller would like to turn into a reality.
Miller--a faculty member at the School of Art at Pittsburgh's Carnegie Mellon University--is looking to raise $10,000 in funding through pledge site Kickstarter. If the breastfeeding crusader succeeds, nursing moms in the Pittsburgh area (and eventually beyond, Miller hopes) will never have to worry about finding a private spot to pump or nurse again.
"There's a reason for making The Milk Truck," Miller writes on her Web site. "To create a mobile breastfeeding unit that allows mothers to feed their babies in places where they have been discouraged: restaurants, shopping malls, public spaces, etc. Babies should be able to eat anywhere. And everywhere."
Miller plans to spend the money she raises on Kickstarter to purchase the truck, give it a "boob job" (as in, that giant boob on the truck's roof), renovate the interior and exterior, hire moms to staff the truck, and fuel it up.
The Milk Truck will be on call for part of every day, and moms will be able to follow its route online. They can also reveal their own location via Twitter, Facebook, or The Milk Truck's Web site to summon the breastfeeding vehicle. In addition to providing on-call services, the truck will visit public events such as art openings, concerts, fairs, and sporting events to provide a nursing space.
The truck will run in Pittsburgh throughout the Andy Warhol Museum's 2011 Pittsburgh Biennial from September 26 through December 10.
This story originally appeared on CBSNews.com.