Borders drops price of non-Wi-Fi Kobo to $99.99

Borders has chopped the price on the original Kobo eReader to $99.99.

The original Kobo eReader gets a $30 price chop. Borders

The original Kobo eReader didn't exactly wow us, but it's now cheaper: Borders has chopped its price to $99.99 from $129.99.. Though Borders says the sale is for a limited time, we expect that this e-reader--if it remains on the market--will be priced at $99 during the holiday buying season.

More recently, Borders began selling a new Kobo Wireless eReader with Wi-Fi for $139.99, matching the price of the Kindle with Wi-Fi. On top of the Kobo eReaders, Borders is also offering the Android-based Velocity Micro Cruz and Velocity Micro Tablet at $169.99 and $299.99, respectively. Those color e-readers may find much more difficult going should Barnes & Noble roll out the Nook Color tomorrow at $249--which it is expected to do.

Editors' note: The price in the box below isn't accurate. Click through and you'll see the new $99.99 pricing.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

iPhone 6S and 6S Plus: Should you upgrade?

After living with both phones for a week, these are the features that impressed us the most.

by Scott Stein