Boost's new unlimited plan boasts 'shrinkage' for 3 phones

A new nationwide unlimited plan brings Boost Mobile customers talk, text, and nothing else for $45 a month on three feature phones.

Jessica Dolcourt Senior Director, Commerce & Content Operations

Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).

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Jessica Dolcourt

March 22, 2012 9:45 a.m. PT

Boost Mobile is the king of shrinkage, and proud of it.

The no-contract carrier, a Sprint subsidiary, is offering a new $45 nationwide unlimited plan for three of its feature phones: the LG Rumor Reflex, Motorola Theory, and Sanyo Innuendo, from March 29 through May 31.

Boost's plan, which gives you all the voice minutes and texting you can use -- but which does not include Web surfing or e-mail -- also incorporates the carrier's Shrinkage Plan, a scheme that rewards on-time payments.

After every six cumulative payments, your bill drops another $5 a total of three times. Therefore, in as soon as a year and a half, you could drop the $45 monthly plan down to $30 for unlimited talk and text. The same principle applies to Boost's other unlimited plans as well as for feature phones, Android phones, and BlackBerry devices.

A Boost Mobile spokesperson told CNET that more than 1 million customers have seen their monthly bill drop on the Shrinkage Plan.

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