BMW launches free M Power iPhone application
BMW has launched the M Power iPhone app, the Bavarian automaker's second free app to promote its brand. However, unlike the previous offering, this time the app in question is actually sort of useful.
BMW has launched the M Power iPhone app, the Bavarian automaker's second free application to promote its brand. However, unlike its, this app is actually sort of useful.
The M Power app measures vehicle acceleration using your iPhone's (or iPod Touch's) built-in accelerometer. After securing the iPhone (via a windshield mount or just tossing it in a cup holder), the app will measure 0-60 mph times other user-customizable speeds in mph or kph. The app will also measure forward and lateral G-forces for users who want to take a spin on a skidpad. Users can also unlock different skins on BMW's Web site to customize the look and feel of the app.
Although branded with the BMW M badge, the M Power app will work for any car that you can fit an iPhone into. Unlike my favorite paid iPhone accelerometer-based speed computer, Dynolicious, BMW's app doesn't look like it will calculate your vehicle's horsepower or torque. But at the low cost of "free," the M Power app is a hard bargain to turn down.
Check out the BMW M Power app in the iTunes App Store.