Blue Monster Reserve: It's how Steve Ballmer gets plastered

Ever wonder where that Monkeyboy attitude comes from? Well, just take a look at this.

The more Microsoft events CNET sends me to around New York (the Windows Vista launch weekend, Halo 3's raucous little debutante ball), the more I realize one thing: No matter how much Gates, Ballmer, & Co. seem to always have issues (like that "Zune" debacle), that company knows how to throw one hell of a party. I'm not kidding. It even has its own wine now.

Created by South African winery Stormhoek especially for Microsoft, the "Blue Monster Reserve" sauvignon blanc is accompanied by the tagline "change the world or go home." It's only available to Microsoft employees, members of a "Friends of Blue Monster" Facebook group, or Stormhoek insiders. The cute little logo was designed by Stormhoek marketing strategist Hugh MacLeod of gapingvoid.com.

This, for the record, furthers my speculation that Microsoft is actually the Dharma Initative .

But, that said, this really isn't that big of a surprise. I speculate that Google has a half dozen tasty custom microbrews on tap in the Googleplex at all times. I've also heard this rumor that Steve Jobs has commissioned a wheatgrass-infused organic sake that was uncorked shortly after the iPhone launch. Don't even get me started on the juicy gossip about Mark Zuckerberg's plans to make Facebook-branded Smirnoff Ice as iconic a part of his image as those Adidas sandals.

And here at CNET, you might not know that we have our own private-label scotch! It has been absolutely instrumental recently as Craver-in-chief Mike Yamamoto attempts to deal with Tim Moynihan's robo-hellraising .

(Via PSFK)

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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