The Blu-ray Disc Association in Europe is making some big claims.
"Within three years it will just be Blu-ray," Frank Simonis, the group's European chairman, said Thursday at the CeBit tech show in Hannover, Germany.
While it's impossible to know how the next-gen DVD battle will turn out--we don't all have access to Simonis' crystal ball--Blu-ray does have a bit of a head start over rival format HD DVD with Sony's PlayStation 3.
That's because there's a Blu-ray player in every PS3, 1.84 million of which were sold in Japan and the U.S. by the end of 2006, according to Sony Computer Entertainment. Sure, it's logical to think those console owners would buy Blu-ray Discs, and a Sony Computer Entertainment Europe representative told Reuters 5.2 million of the discs have been sold so far. Keep in mind, however, that the PS3 isn't even for sale in Europe yet, and thus far there are only two Blu-ray players on the market there.
Meanwhile, the HD DVD camp does admit it's being outsold five to one in terms of hardware by the PS3, according to the Reuters article. But it maintains that actual film titles are still even with Blu-ray.