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Blu: A new Android maker on the horizon

Blu who? This 2-year-old manufacturer has a squad of colorful handsets selling in Latin America, including three Android phones. Based in Miami, Blu hopes to crack the U.S. market.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
Blu logo

ORLANDO, Fla.--Just when you thought you knew every cell phone maker there was to know, we stumbled across a relatively new entrant that seems to have materialized quite literally out of the blue.

Blu is a Miami-based spin-off of CT-Miami, which distributes phones in Latin America. This was the company's first technology conference, a spokesperson told CNET, and it was certainly our first time seeing the company's many wares.

First, a little background. Blu was born in 2009 with the goal of creating fun (read: colorful), interesting feature phones and Android devices for the Latin American market, although Blu is hoping to plant a foothold in the U.S. and grow its Android offerings, which currently include three low-end-to-midrange handsets (see gallery). Since then, the company has sold over a million phones made in the same factories as the LGs, Motorolas, and Huaweis.

Blu's phones are unlocked, GSM quad-band handsets, and many are single- or dual-SIM-card models. In Latin America, most Blu phones are sold on the prepaid model to carriers, wholesalers, and retailers.

Since we're promised more activity within U.S. borders, this is one company we'll be keeping a close eye on.

Blu phones (photos)

See all photos