Bloglines adds advertising, launches new look
RSS reader start-up starts rolling out a redesign in response to member feedback, and begins incorporating ads to pull in some revenue.
On the ad front, Bloglines has started putting display ads into search results and into individual members' "start pages," with more forms of advertising on the way--specifically within feed readers.
Bloglines first started its beta rollout; the early player in the RSS feeder niche has faced as what was once a Mountain View, Calif., side project has become the reader of choice for many new-media junkies. Bloglines is .
This post was updated to note Bloglines' ownership.