Google Chrome engineers have rained on the parade of Google engineers who want to promote theas an alternative to animated GIF images.
Darin Fisher, engineering leader for the Google Chrome team, turned down a proposal to build animated WebP images into Chrome's Blink browser engine. In a mailing list message Tuesday night, he said hadn't been convinced of the performance merits:
It's not clear that we are ready to ship Animated WebP.
For instance, it seems that Animated WebP is trying to be an improvement over Animated GIF, but...the results are not great. Transport size is marginally reduced at the cost of much greater CPU / power usage. That seems like a questionable trade-off...
At any rate, the recommendation of the Blink API Owners is to work on resolving some of these issues with the goal of building more consensus. (Personally, I'm a big fan of finding some way to improve on Animated GIFs, so I wish you success.)
One of the WebP engineers, Urvang Joshi, responded that he thinks "many of the concerns are addressable," and that the WebP engineers will meet with Chrome engineers in person to talk about the issues.
Google uses WebP images in their non-animated form on many parts of its Web site,. It's used WebP on its Android Google
One aspect of the debate is whether to skip animated still-image formats and move directly to video technology like WebM.