BlackBerry CEO says Q20 renamed 'BlackBerry Classic'

While BlackBerry plans to largely make keyboard-centric devices, CEO John Chen says the company will produce a few touch-screen phones.


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BlackBerry CEO John Chen at a press conference at Mobile World Congress. Brian Bennett/CNET

Say hello to the BlackBerry Classic.

BlackBerry CEO John Chen confirmed to a roundtable of reporters that the phone previously known as the Q20 will be renamed the "BlackBerry Classic."

Chen teased the Q20 at Mobile World Congress, and referenced it several times as the BlackBerry Classic (his handler kept correcting him on the name) because of its traditional keyboard and Bold-like look. It turns out, he won the argument to deviate from the company's current naming scheme.

The Q20 is BlackBerry's big push to get back into the corporate and government world as the struggling company looks to turn its devices back around. The hope is that existing customers used to the BlackBerry keyboard experience will stick with its next-generation version. BlackBerry retains a loyal, if small, base of users.

BlackBerry plans to mostly build keyboard-centric devices, but Chen said he would produce a touchscreen phones as well. The Z3, for example, is a touch-screen device that is headed toward the emerging markets.

Unsurprisingly, Chen said he personally prefers a Qwerty keyboard on his phone.

About the author

Roger Cheng is the executive editor in charge of breaking news for CNET News. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade. He's a devoted Trojan alum and Los Angeles Lakers fan.

 

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