BlackBerry CEO likes tablets, just not as they are
BlackBerry CEO Thorsten Heins made some different -- and seemingly conflicting -- comments about the state of tablets.
ORLANDO, Fla.--OK, so is BlackBerry CEO Thorsten Heins a fan of tablets, or isn't he?
Heins, who made waves last month when he said tablets when he spoke on Tuesday during a Q&A session with the media while at the BlackBerry Live conference., made some seemingly contradictory comments on
"We believe in a single element of mobile computing: one on your hip," Heins said.
Roughly 15 minutes later, Heins said BlackBerry was looking at the future of tablets and investing R&D dollars into those projects.Which begs the question: What now?
In a brief interview with CNET after the Q&A, Heins clarified his comments, adding a bit of nuance to his expressed thoughts.
"The industry got stuck on the term tablets," Heins said, adding that, despite his prior comments, he does see a role with larger-screen devices. "We want to create something that's easier to use."
Heins' goal is to transform the tablet experience so they don't run on a separate operating system. Instead, they potentially could rely on a BlackBerry to act as the brains of the device. The tablet could be a larger screen without an OS of its own.
While BlackBerry is devoting R&D into some sort of tablet project, Heins doesn't seem eager to come out with another tablet.
"The pure hardware play isn't making a lot of sense today," he said.
Heins was ridiculed a bit for his earlier comments, which came off as sour grapes after BlackBerry's disastrous launch of the
Other companies, meanwhile, consider tablets to be their future avenue for profit growth. Apple's
BlackBerry doesn't seem to be ignoring this, but views things a bit differently.
"We're interested in the future of tablets, whatever that is," Heins said.