Bing use inches up in February

Share of U.S. search requests for Microsoft Bing rises to 11.5 percent, though Google still leads the pack with 65.5 percent of all search queries, says ComScore.

Microsoft's Bing grabbed 11.5 percent of all search queries in the U.S. in February, slightly higher than its 11.3 percent share the prior month, according to the latest figures from ComScore.

Yahoo, which recently won regulatory approval over a search technology and advertising deal with Microsoft, captured 16.8 percent of all queries, a slight decline of 0.2 percent from January. But Google remains the search engine champ, winning 65.5 percent of all the searches run last month, up 0.1 percent from January.

Trailing the list was the Ask Network in fourth place with 3.7 percent of all search requests, followed by AOL with a 2.5 percent slice of all searches in February.

ComScore

To put those percentages into real numbers, people online ran 14.5 billion searches in the U.S. last month. Google captured 9.5 billion of those, Yahoo accounted for 2.4 billion, Microsoft grabbed 1.7 billion, and Ask and AOL took home the rest.

Following its debut last summer , Bing's share of all U.S. search queries has steadily crept a bit higher over the past several months. Yahoo's share has been declining, while Google's has generally remained about the same. As Microsoft and Yahoo move forward on their new search partnership, the two are hoping to bump up their search rankings and advertising to finally take a bigger bite out of Google.

 

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