Big deal.

MySpace in 4-way music deal.

The Macalope is in general agreement with Jupiter Research's David Card that today's announcement of hot four-way action between MySpace, Sony BMG, Universal and Warner could be huge. The reason, of course, is because the kids love the MySpace. There are also a lot of details missing and there's plenty of room for them to screw this up, as is frequently their wont.

But the horny one had to chuckle at the press release on Warner's web site:

"MySpace Music" Empowers Artists and Consumers Globally With Unprecedented Digital Music Service and E-Commerce Platform

New Company to Leverage 30 Million Unique MySpace Music Traffic to Activate Monetization Around Music Content

Boy, they really know how to talk to their customers, don't they? The Macalope doesn't know about MySpace users, but when he hears that there's a new service that "empowers" "content" "monetization" through "e-commerce", he just wants to rush right out and cut himself off a slice of that!

The Macalope realizes press releases are not really directed at customers, but they do get put into news reports that customers read. You'd never see a press release from Apple like that. Maybe that's one of the reasons why Apple's the number one music retailer in the U.S.

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    Born of the earth, forged in fire, the Macalope was branded "nonstandard" and "proprietary" by the IT world and considered a freak of nature. Part man, part Mac, and part antelope, the Macalope set forth on a quest to save his beloved platform. Long-eclipsed by his more prodigious cousin, the jackalope (they breed like rabbits, you know), the Macalope's time has come. Apple news and rumormonger extraordinaire, the Macalope provides a uniquely polymorphic approach. Disclosure.

     

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