Bezos: Sorry for the delays, more Kindles on the way's CEO says the company is finally ramping up production of its electronic book reader as customers continue to face long delays in receiving it.

If you happened to have visited Amazon's Web site today, you might have noticed that a large message from Amazon's CEO, Jeff Bezos, was plastered across the home page of the site. Basically, it was a big fat apology for Amazon's inability to ship its Kindle electronic book reader in a timely fashion.

Ever since it quickly sold out at launch , a lot of folks have been speculating about just how many Kindles Amazon had sold and whether the long delays in shipping were a case of production problems or a PR ploy designed to make the Kindle appear hotter than it really is.

Well, the note seems to speak for itself. People want the Kindle, and Amazon hasn't been able to make them fast enough. All that said, I still think this was a case of the company rushing to get the product out before last year's holiday season--and failing to iron out all the production issues before it went to market.

Of course, Amazon is new to the consumer electronics-manufacturing game, so this isn't shocking. The fact is, this is what happens when you're a pro at selling crap but not at producing it. Comments?

About the author

Executive Editor David Carnoy has been a leading member of CNET's Reviews team since 2000. He covers the gamut of gadgets and is a notable e-reader and e-publishing expert. He's also the author of the novels Knife Music and The Big Exit. Both titles are available as Kindle, iBooks, and Nook e-books.


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