In a troubled economy, companies and consumers are looking for any advantage they can get. So it is that Best Buy is jumping the gun by as much as nine days on Black Friday, announcing that, starting immediately, shoppers can get Black Friday bargain pricing on select products.
The electronics retailer says that the come-hither pricing will be offered on "certain models of flat panel televisions." It will also feature reduced pricing on some home-theater products. The deals are available in-store and online.
"Best Buy is committed to continuing to offer a superior shopping experience this holiday season," Best Buy's vice president of home theater said in a statement. "Customers can be confident that they are getting some of the best prices in the industry, as well as the convenience of being able to shop when and where they want either in store or online."
Unfortunately, the selection of products that Best Buy will be offering at a discounted price isn't all that deep. A handful of Dynex-branded HDTVs will have a lower price starting on Thursday. The company will have Black Friday pricing on some Samsung HDTV models starting on Sunday. Best Buy didn't provide much more information on the models or the products that will be reduced in price ahead of the Friday after Thanksgiving, historically a huge day for shopping--and bargains.
Regardless, it's an interesting strategy on Best Buy's part. As a company that doesn't have a major direct tech competitor in the big-box space, it's in an enviable position. But the reduced pricing might be a response to expected deals from online sites, such as Amazon.com, that consistently beat Best Buy on pricing. Either way, Best Buy didn't say why it has decided to reduce prices on the early side.
But we can still guess. So what do you think? Why has Best Buy decided to reduce pricing so soon? Are the deals likely to make you start shopping sooner? Let us know in the comments below.