Behind the scenes of a Super Bowl commercial
Stunt driver and drift champion Rhys Miller gets behind the wheel of a Hyundai Genesis Coupe at Road Atlanta Raceway for a Super Bowl commercial. See how it was done.
It's been about a week since the Super Bowl, but folks are still talking about the commercials. Motortrend.com has posted a terrific behind the scenes look of the making of the "Epic Lap" commercial. They shot stunt driver and drift champion Rhys Miller behind the wheel of a Hyundai Genesis Coupe at Road Atlanta Raceway. The making of the commercial video has caught the eye of more than 172,000 viewers on YouTube.
Hyundai hopes this rear-drive sports car will get people excited about the Genesis as a sleek affordable race car. The rebranding of Hyundai's image also targets the luxury car buyer who loves lots of tech and other high-end features.