Behind the scenes of a Super Bowl commercial

Stunt driver and drift champion Rhys Miller gets behind the wheel of a Hyundai Genesis Coupe at Road Atlanta Raceway for a Super Bowl commercial. See how it was done.

It's been about a week since the Super Bowl, but folks are still talking about the commercials. Motortrend.com has posted a terrific behind the scenes look of the making of the "Epic Lap" commercial. They shot stunt driver and drift champion Rhys Miller behind the wheel of a Hyundai Genesis Coupe at Road Atlanta Raceway. The making of the commercial video has caught the eye of more than 172,000 viewers on YouTube.

Hyundai hopes this rear-drive sports car will get people excited about the Genesis as a sleek affordable race car. The rebranding of Hyundai's image also targets the luxury car buyer who loves lots of tech and other high-end features.

About the author

Suzanne Ashe has been covering technology, gadgets, video games, and cars for several years. In addition to writing features and reviews for magazines and Web sites, she has contributed to daily newspapers.

 

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