In the world of The Last Barfighter, nothing is just handed to you. You must earn your cold beer with your feet and fists of fury. You must be faster, more nimble, and more powerful than your opponent. You must conquer in order to quaff.
The Beercade is like a microbrew-loving gamer's dream come to life. This creation of advertising group McKinney is an old-school arcade game combined with a beer dispenser. Everything was made in-house, from the arcade cabinet to the game itself.
Player 1 and player 2 each place a cup below their respective tap, then battle in a retro fighting game to see who wins an actual pour. The Last Barfighter is a lot like Mortal Kombat, except it takes place in a bar. To the victor go the bubbly spoils while the loser gets to watch him drink.
The Beercade is now part of a marketing campaign for Big Boss Brewing, a craft brewer in North Carolina. It will be trotted out at special events as a much more exciting alternative to just having a bartender pour you a sample.
This makes me wonder if a 21-and-over arcade could be successful. We already know that beer and retro gaming go well together, so how about a Pinot/Pac-Man combination, gin/Galaga game, or cosmopolitan/Q*bert console?