Become an advertising mini-mogul with Adify

Adify lets publishers and advertisers join vertical networks where the audience and the advertisers are tight matches.

Launching at the Web 2.0 Conference:

Adify is a new kind of online advertising middleman. It lets publishers and advertisers join vertical networks where the audience and the advertisers are tight matches. For example, home improvement sites and blogs might join a network, and companies trying to sell home improvement goods would put their advertising on that vertical network. Sitting in the middle is a person or company who knows the particular market (the advertisers and publishers) and who uses Adify's technology to manage the advertising programs.

In the words of founder Lawrence Braitman, Adify lets anyone set up an ad network like Federated Media Publishing. Braitman believes this is the right model and that these networks will be more effective business communities than a general purpose, online ad network such as Google's.

Tags:
Software
About the author

Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
15 crazy old phones from a Korean museum (pictures)
10 gloriously geeky highlights from 2014 (pictures)
2015.5 Volvo XC60: updated tech, understated design
Busted! CNET readers show us their broken devices (pictures)
Take a closer look at the BlackBerry Classic (pictures)