The idea of a "Game of Thrones" episode without nudity is akin to the idea of Google without evil.
So when subscribers to the BBC's News app were treated to the news that the latest episode of the drama (or is it comedy?) would be nipple-free, they must have snorted into their lattes.
Worse, this wasn't the whole message. There was also: "Push sucks! Pull blows!"
NBC News's Julian March was just one of many who spotted this strange emission and posted it to Twitter.
It wasn't clear at first whether this was a case of a test that shouldn't have gone public -- another incident of a pimpled youth in charge of a brand's online output -- or whether this was the work of a tittering hacker.
But the BBC clarified the mix-up in a new notification, as well as a tweet. It read: "Re two incorrect @BBCNews push notifications sent earlier. This was result of a testing error. The account has not been hacked."
It's good to know that despite the BBC's reputation for intense gravity and newsreaders who barely move their lips, the broadcaster does employ at least a few people who have a sense of humor.