Disclaimer: unless you're a makeup-wearing male (or a woman who loves both gadgets and makeup in equal measure), stop reading here.
It's seems like a guaranteed way to poke yourself in the eye, but that hasn't stopped Estee Lauder from introducing what is believed to be the first tube of vibrating mascara, according to beauty and fashion magazine Women's Wear Daily.
Estee Lauder claims there is "a relationship between vibration, length, volume, separation and curl." Stifle your laughter or raunchy jokes.
The battery-operated mascara brush will vibrate at 125 micropulses per second and has the exciting name "TurboLash All Effects Motion Mascara." Makeup-wearing gadget lovers may be willing to shell out the $30 for the high-tech eye makeup, which goes on sale exclusively at Saks Fifth Avenue on July 17.
The pulsating mascara is just another item to add to the growing list of beauty products aiming to make the world a prettier, less stationary place.