Barnes & Noble makes October 20 event official

The company has sent out invitations for a New York event that day, with speculation that the bookseller will launch its own brand of e-book reader.

Barnes & Noble has sent invitations to select media for an October 20 event in New York. Many expect the company to launch its own brand of e-book reader. CNET

Barnes & Noble has sent out invitations to a New York event next week, where many expect the company will launch its own electronic-book model .

"Barnes & Noble cordially invites you to a major event in the company's history," Barnes & Noble said in an invitation received by CNET News. The launch comes conveniently (especially for this San Francisco-based reporter) two days before Microsoft uses New York as the launch pad for Windows 7.

The Wall Street Journal reported last week that Barnes & Noble is working on its own e-reader to rival products from Amazon and Sony. Barnes & Noble has already struck deals to serve as the bookstore for e-readers made by others, including Plastic Logic .

The company launched its own book-reading software in July , following its March purchase of Fictionwise.com .

Back in 2000, Barnes & Noble launched an e-book store, but discontinued sales of electronic books three years later.

About the author

    During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

     

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