Barnes & Noble brings Nook Color to Target

The company is selling its Nook Simple Touch Reader at Target stores nationwide, as well.

Nook Color
Nook Color Barnes & Noble

Barnes & Noble is now selling its Nook Color and Nook Simple Touch Reader at Target stores, the company announced today.

The devices hit Target store shelves yesterday, Barnes & Noble said. The Nook Color, which comes with Android and a 7-inch display, retails for $249. The 6-inch, e-ink-equipped Nook Simple Touch Reader sells for $139.

As a new retail partner for Barnes & Noble, Target joins other companies that currently sell the book retailer's devices, including Best Buy, Office Max, and Wal-Mart, in addition to Barnes & Noble's own stores.

Related stories:
• Kindle to go nationwide at Target on June 6
• How badly do the new Kindles hurt B&N
• Amazon unveils Kindle Touch and Kindle Fire tablet

Barnes & Noble's partnership with Target comes more than a year after Amazon inked a Kindle retail partnership with the mega-retailer . Amazon's Kindle continues to be sold at Target.

Speaking of the Kindle, Amazon announced last week an update to its line of e-readers , led by the Kindle Fire tablet. That device, which comes with Android and a 7-inch display, retails for $199, making it a cheaper option than the Nook Color. The Kindle Fire is slated to launch next month .

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
The breathtaking art and science of light
SkyBell's Video Doorbell chimes in (pictures)
Here's looking at you, Cloud LED (pictures)
Take a peek at Microsoft Word, PowerPoint and Excel for Android tablets (pictures)
Twitter's iOS app gets cool new features (pictures)
An iPhone 6 case designed for Moment lenses (pictures)