Barbie plays a new tune

The doll as an MP3 player

Techie Diva

The only thing surprising about this product is that it didn't come out sooner. After all, even though Barbie is well into middle age (she turned 48 in March), she remains one of the most popular toys in the world.

So it's fitting that Mattel bring this enduring icon into the digital age the "Barbie Girl MP3" player for another generation of tween consumers that marketers covet so much. Not only will the $60 doll-slash-player hold at least 512MB worth of Hilary Duff's greatest hits, but Techie Diva says it also continues to the Barbie dress-up tradition with a set of accessories for another $10. Can a Ken GPS device be far off?

 

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