Bally Total Fitness unveils new e-commerce store
Bally Total Fitness, a nationwide chain of fitness centers, unveiled an e-commerce store on Thursday that will offer workout equipment, apparel and nutritional supplements. The launch comes as the online sporting goods sector is consolidating, with some of the largest stores, such as Fogdog and Gear.com being closed or acquired. MVP.com, backed by superstar athletes John Elway, Michael Jordan and Wayne Gretzky, ceased e-commerce operations on Jan. 30. But Bally isn't alone in trying to break into the beleaguered industry. CBS SportsLine.com also has plans to launch a new e-commerce store, Shop SportsLine, sometime in the spring.
Greg Sandoval Former Staff writer
Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at @sandoCNET.
Bally Total Fitness, a nationwide chain of fitness centers, unveiled an
e-commerce store on Thursday that will offer workout equipment, apparel and
nutritional supplements. The launch comes as the online sporting goods sector
is consolidating, with some of the largest stores, such as Fogdog and
Gear.com being closed or acquired. MVP.com, backed by superstar athletes
John Elway, Michael Jordan and Wayne Gretzky, ceased e-commerce operations
on Jan. 30. But Bally isn't alone in trying to break into the beleaguered
industry. CBS SportsLine.com also has plans to launch a new e-commerce
store, Shop SportsLine, sometime in the spring.