B2B site BigTray inks deal with Visa
Restaurant equipment and supplies company BigTray said Tuesday it teamed with Visa USA to promote online purchasing for restaurateurs. The big credit card company will be an official sponsor of the 11-month-old business-to-business BigTray site and will sponsor sweepstakes contests for BigTray customers who use Visa cards. Nearly a third of restaurateurs use credit cards to make business purchases, and credit cards are the dominant form of online payment. But restaurateurs have been slower to embrace online purchasing compared with their counterparts in the manufacturing, finance and other industries because a large portion of a restaurant's purchases are spoilable foodstuff and kitchenware--items that are tough to inspect online and not suited for mailing.
Nearly a third of restaurateurs use credit cards to make business purchases, and credit cards are the dominant form of online payment. But restaurateurs have been slower to embrace online purchasing compared with their counterparts in the manufacturing, finance and other industries because a large portion of a restaurant's purchases are spoilable foodstuff and kitchenware--items that are tough to inspect online and not suited for mailing.