If industry scuttlebutt surrounding the home video release schedule of "Avatar" pans out, "3D" may as well stand for "third dip." The probable bestselling Blu-ray of all time will see at least three versions, and neither of the two coming this year will be in 3D.
Officially, Fox Home Video announced the initial, "bare-bones" release of the film on Blu-ray and DVD for April 22, 2010, which finally gives Earth Day the commercial sheen it has so sorely missed. Massive mounds of marketing will begin March 23, culminating in an anticlimactic "shelf price" of $19.99 for the DVD and $29.99 for the Blu-ray.
Unofficially, according to the Los Angeles Times, November will see a multidisc "ultimate version." We're sure it will include all of the commentaries, documentaries, deleted scenes, animation schematics, blue body paint, and alternate versions of the film fans could ever want--except a 3D version, says Fox. According to The Digital Bits:
But neither this round, nor the November version, will be 3D. That'll likely come in a third dip a year or two from now. You see, in order to sell more than a few dozen copies in 3D, Fox needs the market for 3D on Blu-ray (meaning capable players and displays) to... well, frankly EXIST... first.
Apparently, run counter to market realities. While they wait, people building a market for the ( ) will have to make do with . Or plan to buy "Avatar" on Blu-ray more than once.