At Web 2.0 Expo, even the wheelchairs are sponsored

What do you do if you break your foot a week before your industry's largest conference?

Get well soon, Sam. Rafe Needleman / CNET

Sam Lawrence, the CMO of Jive Software, broke his foot a week ago. He wasn't looking forward to the hassle of wheeling around Web 2.0 Expo in a wheelchair, but found a way to take advantage of the situation: He turned his buggy into a mobile billboard. A metal placard mounted on the backrest advertises his own company, and he also got two other sponsors to pay for placement, offsetting the cost of the hardware.

Now that's a solid Web 2.0 business model.

Featured Video

The Alfa Romeo Giulia Sprint is automotive aristocracy

Charles Morgan is back on Carfection, this time looking at the Alfaholics GTA-R 270, a re-imagined Alfa Romeo Giulia Sprint. The tweeks that have been made make as fast as a modern day sports car while retaining it's classic beauty.