At Web 2.0 Expo, even the wheelchairs are sponsored

What do you do if you break your foot a week before your industry's largest conference?

Get well soon, Sam. Rafe Needleman / CNET

Sam Lawrence, the CMO of Jive Software, broke his foot a week ago. He wasn't looking forward to the hassle of wheeling around Web 2.0 Expo in a wheelchair, but found a way to take advantage of the situation: He turned his buggy into a mobile billboard. A metal placard mounted on the backrest advertises his own company, and he also got two other sponsors to pay for placement, offsetting the cost of the hardware.

Now that's a solid Web 2.0 business model.


Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET


Delete your photos by mistake?

Whether you've deleted everything on your memory card or there's been a data corruption, here's a way to recover those photos.