AT&T: Lumia 1020 is our flagship for back-to-school season
AT&T tells CNET that it plans to have a bigger, bolder campaign for Nokia's latest smartphone.
- SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
AT&T appears to be planning a serious campaign for the
Nokia's latest flagship smartphone will also be front and center as AT&T's "hero" device for the crucial back-to-school season, AT&T's senior vice president of devices, Jeff Bradley, told CNET on Thursday.
Bradley said that AT&T plans to launch a more visible campaign than what it has previously done with the
The end of the Lumia 1020 press conference grew tense when someone in the audience asked Nokia CEO Stephen Elop if his newest phone would receive better treatment at AT&T, which the person called "a crummy partner." The comment caused some members of the audience to stir in agreement.
Bradley called the comment a "cheap shot" and said it was difficult promoting a different operating system. AT&T has been vocal about its support of multiple platforms and phones, but continues to largely sell iPhones.
Elop answered the question by saying the burden of building awareness for Windows Phone and its product is on Nokia, and added that he is pleased with the support that AT&T has provided.
The back-to-school season is the second biggest window for smartphone sales after the holiday season, Bradley said.
