AT&T gets aggressive with anti-Verizon iPhone ads

Oh, snap! AT&T wants its current iPhone customers to know that the Verizon iPhone can't do data and voice at the same time. Begun, the iPhone wars have.

Well, sure, but we ARE seeing True Grit still, right? GearLive, Andru Edwards

One difference between CDMA and GSM networks (and, of course, handsets) is that with GSM, people can browse the Web on their phone while talking; with CDMA, they can't. That's just how the technology works. And AT&T wants iPhone customers to know it.

In a new ad that AT&T is pushing to its customers via e-mail, and that GearLive just posted, a woman with an iPhone is seen booking movie tickets while talking with her Bluetooth hands-free kit. A line of text informs customers that "only AT&T's network lets you talk and surf the Web at the same time on your iPhone." Which is true (unless, of course, one's using an unlocked iPhone on T-Mobile--but who does that anymore?).

The e-mails are a reminder from the carrier to its users to keep that point in mind as the Verizon iPhone gets set to appear . Though some users are expected to switch carriers when that happens, the number likely won't be as large as some had thought. That said, AT&T naturally wants the number to be as low as possible, so expect more fun like this between the two carriers in the next couple of weeks.

About the author

    With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.


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