Forbes Media announced Wednesday that it has officially acquired Clipmarks.com, a social news site that operates by enabling members to "clip" and share parts of Web sites rather than simply bookmarking them. Financial terms of the deal were not disclosed, but Clipmarks CEO Eric Goldstein will stay in his post.
The acquisition will serve primarily to enhance Forbes' online news content, apparently. "Forbes.com editors use Clipmarks technology across the Forbes.com site, clipping and posting content from other Web sites that they think site users might be interested in reading," a release from the site explained.
The Clipmarks-Forbes rumorbut dissipated quickly when Clipmarks execs hastily denied that the deal was far from certain. It was never stated explicitly, but the undercurrents of Clipmarks' representatives responses suggested that the premature leak of the acquisition talks may actually have delayed or even halted the deal.