Asus plans Eee-book reader, report says

Company president Jerry Shen said Asustek plans to launch its reader by the end of 2009 at the earliest.

Get ready for an Eee-book reader. Word came Thursday of Asustek's plans to enter the hopping e-book market with an e-reader marketed under its popular Eee brand.

Samsung shows off its new e-book reader, the SNE-50K, in July. It's yet another company that joined the e-book reader race this year. Samsung

Company president Jerry Shen said Asustek plans to launch its reader by the end of 2009 at the earliest, according to Taiwanese publication DigiTimes, which notes that another Netbook maker, MSI, is also looking into the e-book reader market.

Asustek practically invented the Netbook market with its original 7-inch Eee PC, an inexpensive ultraportable laptop that debuted to huge media attention in 2007. Since then, the Eee label has appeared on larger and more loaded follow-up machines, including the Asus Eee PC T91 , a small, low-cost Netbook with a touch-screen interface and rotating display.

E-readers have become a hot ticket as devices like the Amazon Kindle and Sony Reader bring the category into the mainstream. E-readers grabbed the spotlight once again this week with Sony's announcement of the new Reader Daily Edition , its first e-book reader with built-in wireless capability.

As for Asus' e-book reader, we don't have any more to tell you at the moment, but we'll let you know as soon as we hear more (Update: see this September 7 story for more details).

 

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