Artsy Acura animated ad unveiled

A look at the making of the Acura RDX TV spot.

Acura enlisted the director duo of Chris Hopewell and Ben Foley of Collision Films (previous work includes music videos for Radiohead and Franz Ferdinand), for this RDX commercial, which uses stop-frame animation techniques.

Watching this TV spot you think the car is traveling in an animated world, but in actuality the car never moves.

The shoot took 17 graffiti artists and painters working on a massive 100-foot by 40-foot wall. All art was done by artists, not CGI. The 10-day shoot for "Wall Art" used more than 450 gallons of paint and 500 cans of spray paint, resulting in more than 400 layers of paint on the wall.

Here is a look at how they did it.

 

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