The Google Display Network is going in a bold new direction.
Google said today that text ads in its large display advertising network would be updated so that prominent right arrows are inserted into them every day. The point is to increase click-through rates, and Google says that early experiments have shown it working.
"These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network," the company said in a blog post.
The color of the arrow will vary depending on the background color of the page the ad is served on.
Google launched its display network in June 2010 as a one-stop shop for buying ads on Google properties. It competes with Facebook's ad network, among others.