AR setup lets you dress like Barbie (you know you want to)
You're a Barbie girl, in a Barbie world. Augmented reality lets you go inside Barbie's Dream Closet to try on her signature get-ups. Warning: Not safe for the pink-averse.
If only I had a pair of plastic pink pumps for every time I've wondered what it would be like to sail through life as Barbie, she of the perpetually perfect skin and hair day and cute but crotch-challenged boyfriend.
Well, thanks to the "try almost anything out virtually" technology known as augmented reality, I can now step into Barbie's gold-beaded slip-ons.
The iconic and sometimes controversial doll/brand has employed Zugara's Webcam Social Shopper platform to let fans go inside Barbie's Dream Closet and see how they'd look in some of her most famous, mostly pink outfits.
These include, of course, many a foofy ball gown. But they also include get-ups from Barbie's more modern life as aworking in such diverse positions as architect, astronaut, aerobics instructor, and pink-appreciating news anchor.
To play Barbie, all you need is a Webcam and a desire to picture yourself in a sparkly two-piece mermaid costume--or in the case of Crave contributor Eric Franklin, a "Ken Victory Dance" suit. (Why so victorious? He just completed.)
Barbie's closet debuted in real-life form last week at New York Fashion Week, where visitors could step into a 9,000-square foot two-story "closet" complete with 3 Webcam Social Shopper-powered "mirrors" and 3 times 100 pairs of heels.
Those who didn't get to experience the closet in person can settle for the online version, whose pink, bejeweled virtual doors open to reveal possibly every dress, purse, and pair of footwear Barbie has worn in her 50-plus years.
The virtual closet definitely doesn't mark the first opportunity consumers have had to try onand virtually. It does, however, mark the pinkest.