Apple's Siri the butt of Doritos Super Bowl ad

In its Super Bowl spot, Doritos introduces Suzie, a cell phone personal helper with something of a temper.

Screenshot by Chris Matyszczyk/CNET

Make Siri mad and she'll let you know. For you might not realize that she actually has large metal tentacles that can get right into your chips.

This, at least, is the premise of a Super Bowl spot from Doritos.

No, they can't use the name "Siri." Instead, this cell phone helper is called "Suzie." But you know exactly who they mean.

Suzie is efficient at ordering pizza.

However, you shouldn't try to tease her by offering her a Dorito. You might think you're being clever in that Suzie has a mouth that only talks, not eats.

But these cell phone helpers are not without their hidden abilities, as these two fine, upstanding gentleman discover--to the detriment of their health insurance budget.

The more I look at this ad, I wonder whether it suggests that Siri has a certain dominatrix personality, something that certain Apple users really find rather alluring.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The problem with hoarding photos on your phone

Do you have hundreds (or thousands) of photos on your phone? This one's for you.

by Sharon Profis