Apple's product revamp to come before October, CFO suggests

Fall can be a pretty wide range when it comes to product launches. Apple executives whittled that down some for when to expect new products.

Apple CEO Tim Cook at June's WWDC in San Francisco.
Apple CEO Tim Cook at June's WWDC in San Francisco. James Martin/CNET

If you want to be excited about new Apple products, you'll have to wait until fall, the company reiterated on Tuesday.

During a conference call with analysts to discuss its better than expected third quarter results , Apple's chief financial officer Peter Oppenheimer sidestepped questions about when -- exactly --the company would be unveiling new products, though hinted they'd come before September's up.

Apple will have a "very busy fall," Oppenheimer said, adding that he'd "like to leave it there and go into more detail in October."

Before getting too excited about an October event, that month is when the company is expected to announce the results of its September quarter. Any kind of product and performance it's speaking about would need to be released during that quarter.

Analysts went after the same thing back in April, when Apple reported its second quarter results. Apple CEO Tim Cook kicked off the call saying the company was "hard at work on some amazing new hardware, software and services" and "can't wait to introduce this fall and throughout 2014."

Apple is expected to unveil a new version of the iPhone in the fall, along with upgraded Macs. An analyst report from KGI Securities on Monday threw some cold water on the possibilities of a new iPad Mini in 2013, saying it would likely come in early 2014 instead.

About the author

Josh Lowensohn joined CNET in 2006 and now covers Apple. Before that, Josh wrote about everything from new Web start-ups, to remote-controlled robots that watch your house. Prior to joining CNET, Josh covered breaking video game news, as well as reviewing game software. His current console favorite is the Xbox 360.


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